Friday, April 3, 2009

Sci Fi Rebrands To Syfy?

My buddy Chris posted this on Twitter. I'm not sure if it's real or an old April Fools joke? Link


  1. It's real. Real awful.

    I really dug the SciFi branding from a few years ago... it was futuristic interface goodness.

    This new direction isn't working for me at all. "SyFy" just doesn't makes sense to me. I'd pronounce that "See fee". Plus it's trying WAY too hard.

  2. It doesn't bug me. Just looks generic. Clean heavy type. Doesn't have a lot of personality. But that can be a good thing.

  3. It is unfortunately the real deal.