Wednesday, April 1, 2009

AIGA Portfolio 1 On 1 Questionnaire

Allan Peters

BBDO Minneapolis

Job title:
Sr Art Director / Sr Designer

How long have you been in the design industry?
7 years

How did you land your first design job?
I had a good book and I begged.

What are the most and least exciting aspects of your profession?

Most: Winning awards. Making lots of money.

Least: Working late nights and weekends.

What do you look for in hiring a new designer?
Solid type. Grounded work. Good illustration. Good ideas.

What is the best and worst design trend you’ve seen recently?

Best: F'n crowns, lightning bolts, stars, hands pointing at stuff and animal silhouettes.

Worst: Some web trends don't translate to print, and some people don't get that.

Who/what influences your work?
Blogs, pubs/annuals, friends, community and my team.

What is the one website that you visit daily/weekly for inspiration?
If you go to my blog, there are some great links to the blogs I read:

What do you do when you get stuck in a design project?
I never get stuck in design projects. All you have to do is make sure it looks pretty and communicates properly. Now coming up with a brilliant idea for an ad campaign is a much more challenging task.

What three things should recent graduates be aware of as they enter the professional design community?

1. When you first start, you need to prove yourself. Dump the ego, and work late. Ask to help any chance you get.

2. There are two types of agencies. One where you work your ass off and win awards and one where you leave early and don't win shit.

3. It is the most difficult time ever to find a job in advertising / design. You need to be in the top 5 percent or you're screwed.

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