Tuesday, February 22, 2011
About 4 years ago, I designed the look of Frabill's Icehouses. The top two pictures show how the final houses turned out along with at molded rubber patch that was applied to each house. I was just digging through files this morning and found some of these old concepts. I really dig the houses with huge logos that you could read from across a lake. I figured that they'd make good billboards. But due to extra costs with screen printing, we ended up going smaller. This is just the tip of the iceberg, I think I did close to 30 directions. Fun stuff.
Monday, February 21, 2011
"Each year for the annual Winter X Games in Aspen, Target hosts their competing athletes at the Target Chalet. Inspired by the spirit of the mountain man, we create a rugged abode that would be a place for Shaun White and Simon Dumont to crash after a day of competition."
This project was the a collaboration between Aaron Melander and Phil Clark. The ax cases were a collaboration with Best Made.
I love this stuff.