Tuesday, February 22, 2011

Frabill - Ice House Design

About 4 years ago, I designed the look of Frabill's Icehouses. The top two pictures show how the final houses turned out along with at molded rubber patch that was applied to each house. I was just digging through files this morning and found some of these old concepts. I really dig the houses with huge logos that you could read from across a lake. I figured that they'd make good billboards. But due to extra costs with screen printing, we ended up going smaller. This is just the tip of the iceberg, I think I did close to 30 directions. Fun stuff.

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